Dr Susann Power

Overview

Dr Susann Power is a Senior Lecturer in Sustainable Tourism and Hospitality at the Department of Hospitality, Tourism and Event Management at Ulster University. She is the Chair of the UUBS Sustainability Committee and a Senior Fellow of the Higher Education Academy.

Susann holds a PhD in Tourism from the University of Surrey, and MSc in Tourism, Environment and Development from King’s College London. Before joining the department, Susann held the following academic posts: Lecturer in Business Ethics at the University of Surrey, and Teaching Fellow in Marketing at Ulster University Business School, where she was also appointed to Course Director for the MSc Marketing programme.

Susann’s industry experience includes positions as Policy Manager at the World Travel & Tourism Council and Operations Manager at Keep Northern Ireland Beautiful. From 2019 to 2024, Susann served on the Board of Directors for environmental charity Sustainable NI.

Research

Ethics and sustainability in tourism and hospitality, business and environmental ethics, entrepreneurship

Funded projects: EPIC Futures NI (ESRC-funded, £4.9million) and Future Island-Island (AHRC-funded, £4.7million)

Editorial board member: Annals of Tourism Research, Annals of Tourism Research Empirical Insights

PhD Supervision

‘Applying behavioural science and user-centred design to increase visitor pro-environmental behaviour on beaches; reducing beach littering’ – completed

‘The Role of Entrepreneurial Networks in Rural Tourism Development in Northern Ireland’ – completed

‘Re-framing business models: degrowth for sustainability and economic prosperity’ – current

‘Closing the circularity gap in tourism through policy co-design’ – current

‘Upcycled Foods and Conscious Consumption – Consumer Contribution to the Circular Economy’ – current

Teaching

Postgraduate

• Business Sustainability and Innovation
• Operationalising Sustainable Tourism
• Contemporary Issues in Golf Management (Sustainability)

Undergraduate

• Tourism and the Visitor Experience
• Contemporary Issues in Hospitality Management (Sustainability)
• Sustainable Tourism Management
• Management in Action

In her spare time, Susann can most often be found on the beach; either cleaning it with the group of Ards and North Down Beach Cleaners, or swimming in the sea.

Research Opportunities