The StoryTagging project combines traditional storytelling with modern technologies to help increase the visibility and market reach of creative practitioners working in remote areas.
The project will develop a digital platform (both a website and apps) that will allow creatives to harness those stories that make Northern regions distinct: place, identity & community; folklore; cultural heritage; landscape and natural heritage. Northword is the brand name that will be adopted for the digital platform.
Projected key outcomes
- work with local communities to gather up to 30 stories in each partner country
- present stories in a variety of multimedia formats
- invite creative practitioners in each of the partner countries to apply for a small grant allowing them to develop new products or works inspired by these stories
- use digital platform to both bank the stories and to market and sell the products to online visitors
- collect data analytics allowing creatives to better understand their global audience
- create a skills hub to train participants in digital marketing skills
- make platform available for the use of communities and creatives across the NPA area as a not-for profit business model to be adopted to sustain the digital platform