International Event Management

From hotel functions to mega sporting events or business trade shows to cutting-edge digital conferences, get the business expertise to shine in this sector. As the event sector evolves and the local industry transforms, innovative, creative, and professional people are needed to drive it forward - this could be you.

You'll gain invaluable expertise in strategic marketing, leadership, and business sustainability, preparing you to excel in a variety of roles within the event industry.

Ulster University is ranked 2nd in the UK for Hospitality, Event Management and Tourism (The Guardian University Guide 2024). With nearly 50 years of experience and strong industry partnerships, we offer unparalleled insights and networking opportunities. You'll join a vibrant community of peers and experts, gaining cultural insights and practical skills that will propel you to the forefront of the global events sector. Whether you aim to organise festivals, corporate conferences, or unique hospitality experiences, our Masters in International Event Management provides the tools and support to achieve your aspirations and make a lasting impact in the industry.

Choose the Advanced Practice Pathway for a 12-week internship and hands-on experience. We provide tailored support for part-time and full-time students, ensuring a student-centric approach with options for a Pg Cert (60 credits), Pg Diploma (120 credits), or MSc (180 credits) in International Event Management. The program is delivered in BLOCK mode, with classes on three consecutive days per month, ideal for working professionals.

Benefits to you or your business

• Position yourself in a wide range of sectors from business and non-profits to sport, arts, music, cultural events, festivals and hospitality. This degree will open the door to a wide range of diverse roles.
• Get the business expertise for roles in event management, strategic marketing, leadership, business sustainability, and innovation. You’ll develop core skills including leadership, management, and an entrepreneurial mindset.
• Choose the advanced practice option for hands-on industry experience and cultural insight, enhancing employability nationally and globally.
• Our program's emphasis on sustainability and innovation aligns with the latest industry trends and the Sustainable Development Goals, setting you apart as a forward-thinking event professional with the ability to support BCorp status businesses.
• Accredited by the Institute of Hospitality, this qualification is recognised worldwide for international employment.
• Learn to think creatively about events, conduct market research, set targets, choose suppliers, plan events, and manage timelines.
• Our flexible learning options ensure that you can seamlessly integrate your studies with your professional and personal commitments.
• Based in vibrant Belfast City, you'll have easy access to airports and a thriving event scene, driving growth and transformation.