Digital Marketing, Communication and Leadership

Access cutting-edge marketing technology needed to lead in the digital age and learn to leverage digital technologies and platforms to achieve competitive advantage.

Develop communication and technical expertise to drive effective organisational and business communication.

Students will critically assess the changing business and technology landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age.

Learn how to strategically apply the latest digital marketing communication tools and services to achieve business communication objectives in support of organisational goals as well as how to approach digital campaign planning and management including media effectiveness.

This degree is designed to teach students how to harness the power of data and actionable insights to achieve communication, marketing and organisational goals and maximise ROI.

Benefits to you or your business

• Build employability by specialising in a high-demand area.
• Get access to cutting-edge digital communication expertise including the direct cascade of strategic marketing principles into communication solutions.
• Acquire the strategic tools to determine the most effective and cost-efficient ways to solve internal and external communication challenges.
• Practical experience which ensures knowledge is immediately translated into expertise.
• Complete a real-world dissertation project to directly benefit from expertise available at Ulster.
• Enhance commercial marketing skills through data analysis including Return on Investment.