Rachel James, a Cultural Ambassador in her community, is a dynamic force within the spheres of music and social advocacy. A singer-songwriter by profession, Rachel’s work has continuously demonstrated her commitment to addressing issues of racial reconciliation and social justice. She traces the beginning of her journey in protest music back to 2017, when her studies in music led her to write an essay titled Music & Politics. Through her research, she recognised the transformative power of music as a tool for social change and has since embraced it as a medium to amplify her message.
In 2020, amid widespread racial unrest following the death of George Floyd, Rachel’s dedication to diversity, equity, and inclusion took on new depth. Disturbed by the negativity and division she observed on social media, she sought practical ways to turn her frustrations into actionable efforts for peacebuilding and community cohesion. At the onset of this journey, she joined Ulster University’s BAME Network, formed to support Black, Asian, and Minority Ethnic individuals in Northern Ireland. Not only did she become an active board member, but she also co-chaired the Membership and Community Working Group. Additionally, she offered her insights and energy to the Family, Lifestyle, and Wellbeing, and Communication and Networking working groups within the network.
Rachel’s contributions to the community have garnered widespread recognition, culminating in her invitation to give a keynote talk at the 360° Spectrum of Diversity, Equity & Inclusion Conference hosted by The Building Resources Community Centre. For this event, Rachel combined her passion for music and advocacy by writing a song to go alongside her talk. She recorded Skin Deep, which she performed alongside her keynote, aiming to communicate a heartfelt message about racial equality and cultural unity. Her song was officially released on October 21, 2024.
To celebrate the launch of Skin Deep, Rachel hosted a release event on October 19th at a local Ground Coffee shop in Ballymoney. The sold-out event drew members of the community eager to hear her music and message. Intertwining song with personal stories, Rachel recounted her experiences as an ethnic minority woman in Northern Ireland and the nuances of relocating to this region. The evening concluded with the debut public performance of Skin Deep, resonating with listeners and marking a significant milestone in her mission to foster understanding and empathy through music.
Rachel James continues to inspire through her artistry and advocacy. With Skin Deep, she has once again demonstrated how music can be a powerful force for social progress. Her work stands as a reminder of the role each of us can play in building a more inclusive world.
Rachel's Quote
“I was blow away at how many came out to support at my song launch! It went exactly as I had hoped. I have had some amazing feedback and testimony of how the song has encouraged people. I look forward to releasing my EP next year”