Department :
Dept of Management & Leadership
Case Study :
Title: Developing Consultancy Project Modules for Final Year Business Students
Summary:
This case study outlines the development of innovative work based learning modules called Consultancy Project, Retail Consultancy Project and Marketing Consultancy Project. These modules are embedded in inquiry-based learning with the aim of developing students with an inquiring mind (Dewey 1997). They also align with the Universities agenda for global citizens due to the nature of the project work with local and international companies. I began to implement these modules during 2012 and have just recently embedded the Marketing Consultancy Project within a newly revalidated BSc Marketing programme. These modules also include the sustained mentorship of two staff members who worked in a student mentor and support role on these modules. I have taught these modules for the last seven years and have engaged in the Universities peer review system within these modules. In brief, these modules provide students, in groups of three, a real life consultancy project within a local company to complete within a 15-week period. The assessment is the production of a project proposal, a group presentation\digital animation, a consultancy report and a reflective portfolio.