Nutrition Communication

The lecture on "Nutrient Functions & Health Benefits: Communication to and through Health Influencers" will explain how Health Influencers Communication Programming can be done.

Outline of Activity

As nutritionists, we want to help (consumers) take action to improve their health and wellness. Thus, we should empower them to make healthy choices in the foods that they buy and consume. To this end, effective communication about nutrition knowledge to consumers is crucial. A powerful way to communicate with consumers on nutrition is though Health Influencers.  Your classmates will act as your target audience: convince them! This Masterclass is open to all those currently working / studying within the area of food, nutrition and health. Attendance is free and will be on a first come basis. Places are limited to 40 and early registration for this Masterclass is encouraged.  In the Workshop you will practice this knowledge, and the tools given to you, to design a communication programme, involving Health Influencers.

Learning Outcomes

1. The student will have an understanding of the legislation associated with communicating the nutrition information  on food products.
2. The student will have an understanding of the strategies undertaken by industry to ensure they communicate  their messages within the legislation.
3. Have an understanding of the importance of research based evidence to substantiate any nutrition message being communicated.

Assessment Details

The students have to undertake group work, prepare a poster presentation and subsequently present their poster.

Evidence strategies for undertake funding raising activities to help support the financial requirements of the masterclass.

Level of Commitment

• The student will be required to attend a lecture (3 hour) in preparation of the masterclass. They will subsequently be allocated into a group of 5.
• They will be required to participate and contribute to the group task (9 hours).
• They will then deliver a presentation to disseminate their findings and contribute to the question and answer session (3 hours).
• The EDGE students will also undertake fundraising activities to help fund the workshop (5 hours).