Google Ads Certification (Display, Search and Measurement)

Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.

Outline of Activity

There are six Google Ads certifications available today: Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, Google Ads Apps and Google Ads Measurement. This one focuses on developing skills in using Google Ads to advertise business online, and get Google Ads certified for Display, Search and Measurement.

Learning Outcomes

By earning the Google Ads Display Certification, Google recognizes your ability to:

• Translate a vision for online marketing into a coherent digital marketing strategy
• Develop a Google Display strategy with wider company marketing plans
• Generate a plan to increase awareness, consideration, action and retention using Google Display
• Develop a plan to reach new and existing customers with Google Display Audiences
• Ensure Display marketing plan is in alignment with digital marketing budget

By earning the Google Ads Search Certification, Google recognizes your ability to:

• Translate a vision for online marketing into a coherent digital marketing strategy
• Develop a Google Search strategy with wider company marketing plans
• Generate a plan to increase leads, sales or web traffic using Google Search
• Develop a plan to reach new and existing customers with Google Search Audiences
• Ensure your Search marketing plan is aligned with your digital marketing budget

By earning the Google Ads - Measurement Certification, Google recognizes your ability to:

• Translate your marketing objectives into measurable actions
• Set up tracking to effectively measure sales, app downloads/installs, and/or leads
• Understand how to analyze and action on insights from your conversion tracking data
• Choose the right attribution model for your business goals

Assessment Details

Completion of the online courses to achieve certification by undertaking the online quizzes within each of the short courses (need to provide both certificates as proof of assessment).

Level of Commitment

18 hours to cover course content and 4 hours for assessment

Contact

Go to Advances Google Analytics

Contact Dr Andrea Reid