Chartered Institute of Marketing Pitch Competition

The Pitch is a nationwide competition designed by The Chartered Institute of Marketing to recognise and reward the marketing talent of the future.

Outline of Activity

The competition asks students to create a strategic marketing plan for a real case company and Pitch their plan to industry professionals.

Learning Outcomes

• Commercial awareness
• Knowledge of the practicalities of creating a strategic marketing plan
• Personal and interpersonal skills
• Time management
• Negotiation skills
• Team working skills
• Presentation skills
• Ability to motivate others
• Problem solving skills
• Appreciation of creativity in practice
• Organisational and planning skills
• Project management
• Research skills
• Development of self-esteem and confidence.

Assessment Details

• Attendance at three mentoring sessions
• Create strategic marketing plan
• Create pitch presentation

Level of Commitment

• Attendance at three mentoring sessions - 3 hours (one hour per session)
• Create strategic marketing plan - 20 hours (peer to peer time)
• Pitch presentation - 1 hour

Contact

Dr Lisa Harkness

Deputy Head of Dept & Learning, Teaching & Quality Director of Global Business and Enterprise

Department of Global Bus. & Enterprise

Derry~Londonderry

Room: ML204

+44 28 7167 5152

lv.harkness@ulster.ac.uk

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Dr Lisa Harkness

Deputy Head of Dept & Learning, Teaching & Quality Director of Global Business and Enterprise

Please see CIM for further information