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Chartered Institute of Marketing Pitch Competition

You will gain these graduate attribute skills:

Subject Specialist Subject Specialist

Creative Problem Solver Creative Problem Solver

Effective Communicator Effective Communicator

Enhancing Potential Enhancing Potential

Personal Confidence & Resilience Personal Confidence & Resilience

Growth Mindset Growth Mindset

Read about Graduate Attributes  

The Pitch is a nationwide competition designed by The Chartered Institute of Marketing to recognise and reward the marketing talent of the future.

Outline of Activity

The competition asks students to create a strategic marketing plan for a real case company and Pitch their plan to industry professionals.

Learning Outcomes

  • Commercial awareness
  • Knowledge of the practicalities of creating a strategic marketing plan
  • Personal and interpersonal skills
  • Time management
  • Negotiation skills
  • Team working skills
  • Presentation skills
  • Ability to motivate others
  • Problem solving skills
  • Appreciation of creativity in practice
  • Organisational and planning skills
  • Project management
  • Research skills
  • Development of self-esteem and confidence.

Assessment Details

  • Attendance at three mentoring sessions
  • Create strategic marketing plan
  • Create pitch presentation

Level of Commitment

  • Attendance at three mentoring sessions - 3 hours (one hour per session)
  • Create strategic marketing plan - 20 hours (peer to peer time)
  • Pitch presentation - 1 hour

Contact

Please see CIM for further information

Dr Lisa Harkness

Lecturer in Marketing

Department of Global Bus. & Enterprise

Derry~Londonderry

ML204

+44 28 7167 5152 Email Lisa Harkness

Graduate Attributes

Subject Specialist image

Subject Specialist

A student who displays this skill can:

  • use a breadth and depth of knowledge
  • apply knowledge confidently
Creative Problem Solver image

Creative Problem Solver

A student who displays this skill can:

  • identify and select methods to analyse complex problems
  • innovate and experiment to advance knowledge and solve problems
  • be creative with ideas and solutions
Effective Communicator image

Effective Communicator

A student who displays this skill can:

  • show effective spoken and written communication skills in multiple forms and with a range of audiences
  • help resolve conflicts which may arise in a group dynamic
  • be an assertive and active listener
Enhancing Potential image

Enhancing Potential

A student who displays this skill can:

  • identify development gaps and establish goals that are achievement focused
  • seek ongoing opportunities for personal and professional development
Personal Confidence & Resilience image

Personal Confidence & Resilience

A student who displays this skill can:

  • understand individual emotions and triggers
  • manage stress and stay composed in difficult situations
  • be resilient, adaptable and flexible when dealing with change or uncertainty
Growth Mindset image

Growth Mindset

A student who displays this skill can:

  • confidently explore new directions and take on new challenges
  • proactively make decisions and take responsibility for actions
  • encourage progress by assessing and taking risks