The Pitch is a nationwide competition designed by The Chartered Institute of Marketing to recognise and reward the
marketing talent of the future.
Outline of Activity
The competition asks students to create a strategic marketing plan for a real case company and Pitch their plan to industry professionals.
Learning Outcomes
- Commercial awareness
- Knowledge of the practicalities of creating a strategic marketing plan
- Personal and interpersonal skills
- Time management
- Negotiation skills
- Team working skills
- Presentation skills
- Ability to motivate others
- Problem solving skills
- Appreciation of creativity in practice
- Organisational and planning skills
- Project management
- Research skills
- Development of self-esteem and confidence.
Assessment Details
- Attendance at three mentoring sessions
- Create strategic marketing plan
- Create pitch presentation
Level of Commitment
- Attendance at three mentoring sessions - 3 hours (one hour per session)
- Create strategic marketing plan - 20 hours (peer to peer time)
- Pitch presentation - 1 hour
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