Exploring the impact of Social Media Influence to enhance Entrepreneurial Skills

Summary

This PhD research aims to investigate the impact of social media influence and platforms on the development of entrepreneurial skills to provide insight into how UK entrepreneurs can develop skills in communication, networking, digital marketing and innovation through social media platforms. By examining the role of the social media influencer, the relationship between social media engagement and entrepreneurial skills will be explored. Objectives for this study are to:

1. Explore the association between social media usage, content and influence on the development of entrepreneurial skills
2. Identify key social media platforms and features that are most influential in shaping entrepreneurial skills
3. Examine the role of social media in fostering networking, idea generation, and knowledge-sharing among aspiring entrepreneurs
4. Assess the challenges and opportunities that arise from social media usage in the context of entrepreneurship and knowledge management
5. Provide recommendations for individuals, policymakers, and organisations on leveraging social media for enhancing entrepreneurial skills.

This PhD research project will adopt a qualitative methodology to investigate the role of social media and the impact of influencers to enhance entrepreneurial skills. The study will be conducted within an entrepreneurial eco-system that include business social media users and influencers.

Essential criteria

Applicants should hold, or expect to obtain, a First or Upper Second Class Honours Degree in a subject relevant to the proposed area of study.

We may also consider applications from those who hold equivalent qualifications, for example, a Lower Second Class Honours Degree plus a Master’s Degree with Distinction.

In exceptional circumstances, the University may consider a portfolio of evidence from applicants who have appropriate professional experience which is equivalent to the learning outcomes of an Honours degree in lieu of academic qualifications.

• A comprehensive and articulate personal statement
• Research proposal of 2000 words detailing aims, objectives, milestones and methodology of the project

Desirable Criteria

If the University receives a large number of applicants for the project, the following desirable criteria may be applied to shortlist applicants for interview.

• First Class Honours (1st) Degree
• Masters at 70%

Equal Opportunities

The University is an equal opportunities employer and welcomes applicants from all sections of the community, particularly from those with disabilities.

Appointment will be made on merit.

Funding and eligibility

This project is funded by:

• Department for the Economy (DfE)

These scholarships will cover tuition fees and provide a maintenance allowance of £19,237 (tbc) per annum for three years* (subject to satisfactory academic performance).  A Research Training Support Grant (RTSG) of £900 per annum is also available.

To be eligible for these scholarships, applicants must meet the following criteria:

• Be a UK National, or

• Have settled status, or

• Have pre-settled status, or

• Have indefinite leave to remain or enter, or

• be an Irish National

Applicants should also meet the residency criteria which requires that they have lived in the EEA, Switzerland, the UK or Gibraltar for at least the three years preceding the start date of the research degree programme.

Applicants who already hold a doctoral degree or who have been registered on a programme of research leading to the award of a doctoral degree on a full-time basis for more than one year (or part-time equivalent) are NOT eligible to apply for an award.

*Part time PhD scholarships may be available, based on 0.5 of the full time rate, and will require a six year registration period (individual project advertisements will note where part time options apply).

Due consideration should be given to financing your studies.