These integrated plans are based on robust market research and intelligence, which gives us a deep understanding of our customers, markets, competitors and sources of competitive advantage, enabling maximum impact and return on investment.
The Strategic Marketing team develops organisational and faculty-specific strategic marketing plans in support of Ulster University’s overall objectives.
These integrated plans are based on robust market research and intelligence, which gives us a deep understanding of our customers, markets, competitors and sources of competitive advantage, enabling maximum impact and return on investment.