Embark on a global journey towards success, shaping leaders for the dynamic world of international tourism at Ulster University.
Ulster University is ranked 2nd in the UK for Hospitality, Event Management and Tourism (The Guardian University Guide 2024).
The degree is designed to meet the needs of those who want to work in tourism, which is now one of the world’s largest and most innovative industry sectors. You will develop a detailed knowledge of tourism, travel and the associated skills necessary for management and business in this evolving and dynamic sector that is highly customer focused and media influenced.
We have an award-winning team of academic staff with a wealth of knowledge and experience in research and industry across the range of dynamic areas of tourism and travel.
We know that choosing to study at university is a big decision, and you may not always be able to find the information you need online.
Please contact Ulster University with any queries or questions you might have about:
For any queries regarding getting help with your application, please select Admissions in the drop down below.
For queries related to course content, including modules and placements, please select Course specific information.
We look forward to hearing from you.
In this section
Course modules include:
Year 1: Semester 1
Global Destinations
Introduction to Tourism & Events
Digital Media & Creativity
Year 1: Semester 2
Contemporary Tourism
Food Tourism, Festivals & Events
Management in Action
Year 2: Semester 1
Transport for Tourism
Digital Innovation
Contemporary Marketing Practice
Year 2: Semester 2
Tourism Landscapes & Sustainability
Accounting Studies
Fundamentals of People Management
Year 4: Semester 1
Researching Contemporary Issues
Digital Strategy
Creating Visitor Experiences
Year 4: Semester 2
Tourism Challenges for the 21st Century
Research Paper or Business Plan
Options:
Management Accounting
Digital Marketing Management
Current Trends in People Management
Diploma in Professional Practice DPP
Diploma in Professional Practice International DPPI
Diploma in International Academic Studies DIAS
You will normally complete three modules per semester, with class contact time approximately three hours per week per module.
You will be expected to undertake independent study of around 10 hours per week per module.
You will have a minimum of 9-10 class contact hours per week on the Coleraine campus.
At the beginning of year 1, you are also expected to attend a two-day introductory induction to welcome you, help you settle into the course and the University campus environment and meet your Course Director and student mentors.
Lectures provide you with the theoretical knowledge for all modular areas outlined in the course structure with practicals and seminars providing the opportunity to participate in hands on aspects and realistic scenarios in relation to the tourism industry.
Regular talks and workshops from industry leaders provide further enhancement. You also have the opportunity to conduct consultancy working on live industry projects and present your ideas and concepts to panels of industry experts, providing excellent opportunities to develop your creativity and innovation in relation to tourism. Assessment ranges from coursework in the form of reports and essays to exams, to live industry projects.
The content for each course is summarised on the relevant course page, along with an overview of the modules that make up the course.
Each course is approved by the University and meets the expectations of:
As part of your course induction, you will be provided with details of the organisation and management of the course, including attendance and assessment requirements - usually in the form of a timetable. For full-time courses, the precise timetable for each semester is not confirmed until close to the start date and may be subject to some change in the early weeks as all courses settle into their planned patterns. For part-time courses which require attendance on particular days and times, an expectation of the days and periods of attendance will be included in the letter of offer. A course handbook is also made available.
Courses comprise modules for which the notional effort involved is indicated by its credit rating. Each credit point represents 10 hours of student effort. Undergraduate courses typically contain 10, 20, or 40 credit modules (more usually 20) and postgraduate courses typically 15 or 30 credit modules.
The normal study load expectation for an undergraduate full-time course of study in the standard academic year is 120 credit points. This amounts to around 36-42 hours of expected teaching and learning per week, inclusive of attendance requirements for lectures, seminars, tutorials, practical work, fieldwork or other scheduled classes, private study, and assessment. Teaching and learning activities will be in-person and/or online depending on the nature of the course. Part-time study load is the same as full-time pro-rata, with each credit point representing 10 hours of student effort.
Postgraduate Master’s courses typically comprise 180 credits, taken in three semesters when studied full-time. A Postgraduate Certificate (PGCert) comprises 60 credits and can usually be completed on a part-time basis in one year. A 120-credit Postgraduate Diploma (PGDip) can usually be completed on a part-time basis in two years.
Class contact times vary by course and type of module. Typically, for a module predominantly delivered through lectures you can expect at least 3 contact hours per week (lectures/seminars/tutorials). Laboratory classes often require a greater intensity of attendance in blocks. Some modules may combine lecture and laboratory. The precise model will depend on the course you apply for and may be subject to change from year to year for quality or enhancement reasons. Prospective students will be consulted about any significant changes.
Assessment methods vary and are defined explicitly in each module. Assessment can be a combination of examination and coursework but may also be only one of these methods. Assessment is designed to assess your achievement of the module’s stated learning outcomes. You can expect to receive timely feedback on all coursework assessments. This feedback may be issued individually and/or issued to the group and you will be encouraged to act on this feedback for your own development.
Coursework can take many forms, for example: essay, report, seminar paper, test, presentation, dissertation, design, artefacts, portfolio, journal, group work. The precise form and combination of assessment will depend on the course you apply for and the module. Details will be made available in advance through induction, the course handbook, the module specification, the assessment timetable and the assessment brief. The details are subject to change from year to year for quality or enhancement reasons. You will be consulted about any significant changes.
Normally, a module will have 4 learning outcomes, and no more than 2 items of assessment. An item of assessment can comprise more than one task. The notional workload and the equivalence across types of assessment is standardised. The module pass mark for undergraduate courses is 40%. The module pass mark for postgraduate courses is 50%.
The class of Honours awarded in Bachelor’s degrees is usually determined by calculation of an aggregate mark based on performance across the modules at Levels 5 and 6, (which correspond to the second and third year of full-time attendance).
Level 6 modules contribute 70% of the aggregate mark and Level 5 contributes 30% to the calculation of the class of the award. Classification of integrated Master’s degrees with Honours include a Level 7 component. The calculation in this case is: 50% Level 7, 30% Level 6, 20% Level 5. At least half the Level 5 modules must be studied at the University for Level 5 to be included in the calculation of the class.
All other qualifications have an overall grade determined by results in modules from the final level of study.
In Masters degrees of more than 200 credit points the final 120 points usually determine the overall grading.
Figures from the academic year 2022-2023.
You will be taught by academics who are highly qualified and experts in their fields.
All of the teaching colleagues in the department have achieved Fellowship of the Higher Education Academy and seven of these team members have Senior Fellowship of the Higher Education Academy.
The University employs over 1,000 suitably qualified and experienced academic staff - 60% have PhDs in their subject field and many have professional body recognition.
Courses are taught by staff who are Professors (19%), Readers, Senior Lecturers (22%) or Lecturers (57%).
We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic and learning support staff (85%) are recognised as fellows of the Higher Education Academy (HEA) by Advance HE - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.
The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.
Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.
Figures from the academic year 2022-2023.
Cromore Rd, Coleraine, BT52 1SA
A laid-back campus at the heart of a global tourist attraction.
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Our Campus in Coleraine boasts a variety of indoor and outdoor facilities that are open all year round to students and members of the public.
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At Student Wellbeing we provide many services to help students through their time at Ulster University.
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Here is a guide to the subjects studied on this course.
Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.
In this section
Year: 1
Status: C
This module provides students with an overview of the most popular forms of niche tourism that are sought after by the contemporary tourist. In addition, it allows them to investigate current trends and challenges that are affecting the travel and tourism industry. Students are made aware that tourism develops and evolves through time; consequently, as future managers and leaders, they need to be able to adapt to cater to the changing needs and wants of consumers, expand their digital capabilities, and build resilience to cope with new challenges.
Year: 1
Status: C
This module explores the major tourist destinations of the world, and examines principal geographic features and concepts relating to aspects such as tourist motivation and destination success. It also introduces the student to the tourism and travel trade sector of the industry and its core functions, together with key legal aspect
Year: 1
Status: C
This module provides students with an overview of the diverse range of food and beverage tours, festivals and events that destinations can harness to diversify their tourism product offering and, therefore, increase their competitiveness. Food is a key part of all cultures, a major element of global intangible heritage and an increasingly important attraction for tourists. So therefore, it is important that students are aware of how food festivals, wine and other beverages tasting trails, cooking experiences and competitions, open farms, factories and food markets can enhance the tourist experience as well as the experience of the locals.
Year: 1
Status: C
The module explores the importance of media (with an emphasis on digital) to business success in the various sectors of the tourism, events and food industries. It develops student skills and understanding in relation to writing and creating content for a variety of media applications as well as providing introductory support in relation to writing and research for their degree studies. As such the module will foster digital creativity and innovation in a variety of contexts and situations applicable to the student's course and their respective industries, leading towards aspects of future employability and entrepreneurship
Year: 1
Status: C
This module examines the principles of management and applies them to the practice of operational management. The module is both people and action-oriented and examines a range of topics including the development of management theories, the impact of the internal and external business environment and how management contributes to sustainable business futures.
Year: 1
Status: C
This foundation module introduces students to the key concepts involved in the study of tourism and events, including definition, historical development, supply and demand, impacts, current and future challenges facing this industry sector.
Year: 2
Status: C
People management forms a large part of every manager's job whether they work in a large multinational organisation, a not-for-profit organisation, or a charity. People management processes are usually designed by HR specialists within the organisation; however, line managers play a pivotal role in implementing and enacting HR policies and practices. Where employees feel positive about their relationship with their line managers, they are more likely to have higher levels of job satisfaction, commitment and loyalty, which are in turn associated with higher levels of performance.
Year: 2
Status: C
This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the service industries.
Year: 2
Status: C
The module explains to students the role different modes of transport play in relation to tourism. It fosters understanding of recent trends and development such as the importance of sustainability and digital innovation and capabilities. The module is also designed to equip students with the appropriate skills associated with key managerial and leadership functions in the travel and tourism sectors to ensure their employability and encourage entrepreneurship.
Year: 2
Status: C
This module provides students with an understanding of different tourism landscapes and the impacts that occur. Students will gain knowledge on changing landscapes and the challenges that managers face to ensure their sustainability.
Year: 2
Status: C
Within this module, the key concepts and practices of contemporary marketing are introduced. The module defines marketing and explores the marketing environment and key aspects including segmentation, consumer behaviour, the marketing mix, sustainability and digital marketing. The inquiry-based learning assessment provides the opportunity to apply these concepts to today's evolving marketplace developing employability and innovation skills.
Year: 2
Status: C
This practical module explores, digital Innovation and capabilities where students apply theory in utilising digital tools and software to enhance and refine visual creations. The module is designed for students to develop a key digital and soft skills to apply to forthcoming subject related modules and those required by industry.
Status: O
Year: 3
This module is optional
Placement provides students with 48 weeks of professional work experience where they can enhance their management and leadership skills. Work placement also provides an opportunity for students to gain a knowledge and understanding of the employment context of their academic discipline and will enable each student to satisfy specific learning outcomes based on organisational, course and personal employability and entrepreneurship development needs.
Status: O
Year: 3
This module is optional
The Study Abroad option is a complement to, and an extension of the learning engaged in relation to food, drink and culture, at the guest institution and provides the opportunity for each student, to enhance specific learning objectives for management and leadership, by studying in an institution with a different cultural and educational environment. Study abroad allows students to experience the food, drink and culture of another country, but also learn about sustainability, equality, diversity and inclusion (EDI) practices in that country.
Year: 4
Status: C
This module provides students with an advanced understanding of tourism planning, development and management. It provides students in their final year of their degree with an appreciation of the difficulties associated with planning, developing and managing tourism at varying scales and for certain niche products and markets, all often in the face of externalities that the tourism industry has limited control over.
Year: 4
Status: C
The module explores the current importance and future potential of the internet and digital media to business success in the various sectors of travel/tourism, leisure/events and retail/food management. It deals with planning, development and marketing of such enterprises in today's evolving digital marketplace and seeks to develop student skills with regard to digital creativity and innovation, management and leadership, and entrepreneurship from a strategic perspective to aid in future employability.
Year: 4
Status: C
This module investigates theory and current practice in the management and leadership of the creation of visitor experiences within the event and tourism industry. There is an emphasis on how event and tourism experiences that include food, drink and culture can be actively managed and take account of current trends in today's current environment, regarding sustainability and technology. This module allows students to develop professional skills of digital innovation and capabilities, along with creativity and communication, through being are engaged in practical, problem-solving activities.
Year: 4
Status: C
This module will develop and enhance the student's ability to carry out research within their chosen business field. The lecture and seminar schedule will cover the main concepts and principles encountered in research design, and each student will be required to write a research proposal on a contemporary issue.
Year: 4
Status: C
This module provides students with an understanding of different tourism challenges the tourism sector may face across the present century. Students will, through engaging in debate, become informed of the issues involved and the challenges managers face, that despite the challenges, tourism can remain innovative, inclusive, and sustainable.
Status: O
Year: 4
This module is optional
In this module students are engaged in practical entrepreneurship and will develop their knowledge of entrepreneurship and the entrepreneurial process. This will be evidenced through the development of a business plan for new venture creation, enterprise development, project management or a community-based development project.
Status: O
Year: 4
This module is optional
The contemporary workplace is changing and there has probably never been a more challenging time to be responsible for managing and leading people. Human Resource teams and Line Managers have a major role to play in driving performance, productivity and achieving sustainable competitive advantage. This module provides an opportunity for students to acquire the necessary knowledge and skills needed to help attract, engage and retain the best and most diverse talent pool nationally and internationally.
Status: O
Year: 4
This module is optional
Within this module, students will complete individual research on a topic of interest related to their course and chosen industry. Such inquiry-based learning allows students to further develop key employability and innovation skills while presenting the opportunity to become a subject specialist in their field.
Status: O
Year: 4
This module is optional
This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the service industries.
Status: O
Year: 4
This module is optional
Within this module, the pivotal role of digital marketing management is examined. The key elements and practices of developing and executing comprehensive digital marketing strategies, to create impactful campaigns are explored and applied. The inquiry-based and authentic learning approach allows students to enhance vital employability skills and digital innovation capabilities while applying strategic concepts to drive sustainable business growth.
Status: O
Year: 4
This module is optional
This module provides students with an opportunity to research, discuss and analyse current issues in leisure, tourism and events. Lectures and seminars provide an overview of key issues but the module also has a research emphasis and students are expected to research a current issue. Although students are not allowed to use the same title this module does provide a foundation for the research paper which is an optional module in the second semester.
We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.
In this section
Grades CCC
Applicants may be able to satisfy the requirement for one A-Level by substituting a combination of alternative qualifications to the same standard as defined by UCAS.
QCF Pearson BTEC Level 3 Extended Diploma / OCR Cambridge Technical Level 3 Extended Diploma (2012 Suite)
Award profile of DMM
RQF Pearson BTEC Level 3 National Extended Diploma / OCR Cambridge Technical Level 3 Extended Diploma (2016 Suite)
Award profile of MMM
QCF Pearson BTEC Level 3 Diploma / OCR Cambridge Technical Level 3 Diploma (2012 Suite)
Award profile of DM plus A Level Grade C
RQF Pearson BTEC Level 3 National Diploma / OCR Cambridge Technical Level 3 Diploma (2016 Suite)
Award profile of MM plus A Level Grade C
QCF Pearson BTEC Level 3 Subsidiary Diploma / OCR Cambridge Technical Level 3 Introductory Diploma (2012 Suite)
Award profile of M plus A Level Grades CC
RQF Pearson BTEC Level 3 National Extended Certificate / OCR Cambridge Technical Level 3 Extended Certificate (2016 Suite)
Award profile of M plus A Level Grades CC
96 UCAS Tariff Points to include a minimum of five subjects (four of which must be at Higher Level) to include English and Maths at H6 if studied at Higher Level or O4 if studied at Ordinary Level
Grades CCCCC.
Grades DDD.
Overall profile is minimum 24 points (including 12 at higher level).
Overall profile of 55% (120 credit Access Course) (NI Access Course)
Overall profile of 45 credits at merit (60 credit Access Course) (GB Access Course)
To include a 20 credit Level 2 Mathematics module, passed at 40% or successful completion of NICATS Mathematics as part of the pre-2021 Access Diploma.
For full-time study, you must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass at Grade C/4 in English Language and Mathematics
Level 2 Certificate in Essential Skills - Communication will be accepted as equivalent to GCSE English.
Level 2 Certificate in Essential Skills - Application of Number will be accepted as equivalent to GCSE Maths.
English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.
Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.
Acceptable alternative qualifications include:
Pass HND with overall Merit to include 15 distinctions in level 5 credits
Pass HNC with overall Merit to include 45 distinctions in level 4 credits
You may also meet the course entry requirements with combinations of different qualifications to the same standard as recognised by the University (provided subject requirements as noted above are met).
If you have already obtained the required grade in the relevant Foundation Degree you can opt to complete bridging modules prior to progressing onto the final year of the course. Other qualifications may be considered for exemptions and/or advanced entry based on your prior certificated learning or prior experiential learning.
In this section
Graduates from this course are now working for:
With this degree you could become:
This qualification offers a range of management career opportunities in one of the world’s largest and fastest growing industry sectors. The tourism industry is composed of a diverse range of employers including national tourist organisations, airlines, visitor attractions (theme/amusement parks, natural landscape sites, castles, museums), tour operators, event venues, ferry/cruise companies, airport operations and management. You also have the opportunity to pursue avenues such as teaching, lecturing, training, research and consultancy in relation to tourism.
Alternatively you have the option after completion to progress on to postgraduate study on Department programmes such as the MSc International Tourism & Hospitality Management, MSc International Event Management, MSc Global Sustainable Tourism and MSc Golf Management.
During year three of the course, you can complete a work placement or study abroad period in the third year. This may be a 48-week work placement with a range of national and international companies. Opportunities include internationally based companies such as CIE Tours, Walt Disney World (Florida, USA) and Aer Lingus (Newark, Boston & Los Angeles) as well as UK and Ireland based examples with local district councils, tourism authorities and the visitor attractions sector (eg. Giants Causeway and Titanic Belfast). The satisfactory completion of placement leads to the award of Diploma in Professional Practice/ Diploma in Professional Practice (International) upon graduation.
Alternatively, you can opt to complete a period of study abroad. During this period, you spend two semesters in an educational institution internationally, which will provide exposure to alternative business cultures and protocols and enhance your personal and professional development. Successful completion of the placement leads to the award of the Diploma in International Academic Studies (DIAS) upon graduation.
Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.
Undergraduate fees are subject to annual review, 2025/26 fees will be announced in due course.
See our tuition fees page for the current fees for 2024/25 entry.
A range of prizes and awards are available in recognition of student success, including the Dean's Award and the ROAM Digital Innovation Award.
It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees.
Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses.
There are additional fees for graduation ceremonies, examination resits and library fines.
Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.
See the tuition fees on our student guide for most up to date costs.
We know that choosing to study at university is a big decision, and you may not always be able to find the information you need online.
Please contact Ulster University with any queries or questions you might have about:
For any queries regarding getting help with your application, please select Admissions in the drop down below.
For queries related to course content, including modules and placements, please select Course specific information.
We look forward to hearing from you.
'Thanks to studying International Travel and Tourism Management at Ulster University and module areas such as eBusiness Strategy I was able to secure a key management role with Expedia. I learned so much about the tourism industry and key areas of management from the course and the opportunity to conduct consultancy work with real industry businesses was invaluable in helping me achieve the career path I am so grateful to be on'.
Rosie Henderson - Ireland Market Manager at Expedia.
‘The International Management course very much developed my interest in travel and in the airline industry in particular. It is thanks to such a course that I have achieved success in the industry and the sector that I first studied about on the programme’.
Aislinn McAlister – General Manager at United Airlines BFS.
‘The International Tourism Management degree was extremely enjoyable and informative. It really helped me develop the knowledge and skills required to succeed in an industry that I am so passionate about’.
Claire Anderson - Sales and Marketing Manager at Lough Erne Golf Resort, Enniskillen (formerly with Tourism Ireland).
'The industry needs graduates who have the right knowledge and expertise about tourism in today's marketplace. The international tourism management course at Ulster very much provides that'.
Ciaran Doherty - Head of Regions at Tourism NI.
Ulster continues to develop and support sustainability initiatives with our staff, students, and external partners across various aspects of teaching, research, professional services operations, and governance.
At Ulster every person, course, research project, and professional service area on every campus either does or can contribute in some way towards the global sustainability and climate change agenda.
We are guided by both our University Strategy People, Place and Partnerships: Delivering Sustainable Futures for All and the UN Sustainable Development Goals.
Our work in this area is already being recognised globally. Most recently by the 2024 Times Higher Education Impact rating where we were recognised as Joint 5th Globally for Outreach Activities and Joint Top 20 Globally for Sustainable Development Goal 17: Partnership for the Goals.
Visit our Sustainability at Ulster destination to learn more about how the University strategy and the activities of Ulster University support each of the Sustainable Development Goals.
