Developing knowledge and skills in Public Relations and Communication
The Communication Management and Public Relations degree provides an understanding of the Communication industries in general, and the Public Relations industry in particular. The course helps to develop knowledge and skills in areas such as interpersonal, group and organisational communication, as well as studying public relations in different situations, for example political and media contexts.
We know that choosing to study at university is a big decision, and you may not always be able to find the information you need online.
Please contact Ulster University with any queries or questions you might have about:
For any queries regarding getting help with your application, please select Admissions in the drop down below.
For queries related to course content, including modules and placements, please select Course specific information.
We look forward to hearing from you.
In this section
The Communication Management and Public Relations degree will give you the opportunity to study both Internal Communication which will focus on our relationships with others in for example personal and work contexts, and External Communication which will focus on the theory and practice of Public Relations, including media and political contexts. New and emergent digital technologies relevant to these fields are explored throughout the curriculum. A key aim of the course is to give you a deeper understanding of different theory & ideas and how these relate to the professional and working environment. An optional placement year where students work in a supervised, industry-based setting is also offered. There are also formalised options to study abroad as part of the degree in year 2 (usually 1 semester), and to spend a year (between 2nd and final year) studying specialised electives at a US university as an alternative to placement.
The opportunity to plan and undertake research in the field of Communication and Public Relations is key aspect of the degree particularly in the final year, thus giving you the opportunity to work independently and learn effective time management skills.
Diploma in Professional Practice DPP
Diploma in Professional Practice International DPPI
Diploma in International Academic Studies DIAS
Attendance is full-time. This will normally mean you are expected to attend timetabled classes which equate to approximately 10 hours per week in total. However, it must be stressed that this can vary with individual modules. You will also be expected to engage in group and team work in some of your modules and so may need to have further meetings outside of class time.
Modules on the programme feature a strong link between learning, teaching and employment. A broad range of methods are used including, but not limited to, face to face teaching, peer review, reflective on your own practice and skills, integration of theory and practice, 'real-life' strategy and evaluation projects, research projects/reports & placement. Content of modules and their assessment activities (including traditional essays, presentations, practical projects and groupwork) focus you, as the student, on key theories and ideas. The broad range of skills that are taught and assessed are transferable across the subject areas and most importantly into the professional context and future employment. In the classroom you will be encouraged to present and debate ideas, helping you to be socially and intellectually equipped for both your present and future in the work and professional context as well as the wider community. You will also have the opportunity to learn from industry and professional bodies like the Chartered Institute of Public Relations and key employers and public relations practitioner in Northern Ireland and further afield, through guest lectures and other events.
The content for each course is summarised on the relevant course page, along with an overview of the modules that make up the course.
Each course is approved by the University and meets the expectations of:
As part of your course induction, you will be provided with details of the organisation and management of the course, including attendance and assessment requirements - usually in the form of a timetable. For full-time courses, the precise timetable for each semester is not confirmed until close to the start date and may be subject to some change in the early weeks as all courses settle into their planned patterns. For part-time courses which require attendance on particular days and times, an expectation of the days and periods of attendance will be included in the letter of offer. A course handbook is also made available.
Courses comprise modules for which the notional effort involved is indicated by its credit rating. Each credit point represents 10 hours of student effort. Undergraduate courses typically contain 10, 20, or 40 credit modules (more usually 20) and postgraduate courses typically 15 or 30 credit modules.
The normal study load expectation for an undergraduate full-time course of study in the standard academic year is 120 credit points. This amounts to around 36-42 hours of expected teaching and learning per week, inclusive of attendance requirements for lectures, seminars, tutorials, practical work, fieldwork or other scheduled classes, private study, and assessment. Teaching and learning activities will be in-person and/or online depending on the nature of the course. Part-time study load is the same as full-time pro-rata, with each credit point representing 10 hours of student effort.
Postgraduate Master’s courses typically comprise 180 credits, taken in three semesters when studied full-time. A Postgraduate Certificate (PGCert) comprises 60 credits and can usually be completed on a part-time basis in one year. A 120-credit Postgraduate Diploma (PGDip) can usually be completed on a part-time basis in two years.
Class contact times vary by course and type of module. Typically, for a module predominantly delivered through lectures you can expect at least 3 contact hours per week (lectures/seminars/tutorials). Laboratory classes often require a greater intensity of attendance in blocks. Some modules may combine lecture and laboratory. The precise model will depend on the course you apply for and may be subject to change from year to year for quality or enhancement reasons. Prospective students will be consulted about any significant changes.
Assessment methods vary and are defined explicitly in each module. Assessment can be a combination of examination and coursework but may also be only one of these methods. Assessment is designed to assess your achievement of the module’s stated learning outcomes. You can expect to receive timely feedback on all coursework assessments. This feedback may be issued individually and/or issued to the group and you will be encouraged to act on this feedback for your own development.
Coursework can take many forms, for example: essay, report, seminar paper, test, presentation, dissertation, design, artefacts, portfolio, journal, group work. The precise form and combination of assessment will depend on the course you apply for and the module. Details will be made available in advance through induction, the course handbook, the module specification, the assessment timetable and the assessment brief. The details are subject to change from year to year for quality or enhancement reasons. You will be consulted about any significant changes.
Normally, a module will have 4 learning outcomes, and no more than 2 items of assessment. An item of assessment can comprise more than one task. The notional workload and the equivalence across types of assessment is standardised. The module pass mark for undergraduate courses is 40%. The module pass mark for postgraduate courses is 50%.
The class of Honours awarded in Bachelor’s degrees is usually determined by calculation of an aggregate mark based on performance across the modules at Levels 5 and 6, (which correspond to the second and third year of full-time attendance).
Level 6 modules contribute 70% of the aggregate mark and Level 5 contributes 30% to the calculation of the class of the award. Classification of integrated Master’s degrees with Honours include a Level 7 component. The calculation in this case is: 50% Level 7, 30% Level 6, 20% Level 5. At least half the Level 5 modules must be studied at the University for Level 5 to be included in the calculation of the class.
All other qualifications have an overall grade determined by results in modules from the final level of study.
In Masters degrees of more than 200 credit points the final 120 points usually determine the overall grading.
Figures from the academic year 2022-2023.
The University employs over 1,000 suitably qualified and experienced academic staff - 60% have PhDs in their subject field and many have professional body recognition.
Courses are taught by staff who are Professors (19%), Readers, Senior Lecturers (22%) or Lecturers (57%).
We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic and learning support staff (85%) are recognised as fellows of the Higher Education Academy (HEA) by Advance HE - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.
The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.
Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.
Figures from the academic year 2022-2023.
2-24 York Street, Belfast, BT15 1AP
High quality apartment living in Belfast city centre adjacent to the university campus.
Find out more - information about accommodation (Opens in a new window)
At Student Wellbeing we provide many services to help students through their time at Ulster University.
Find out more - information about student wellbeing (Opens in a new window)
Here is a guide to the subjects studied on this course.
Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.
In this section
Year: 1
Status: C
This module is designed to introduce students to key Social Psychology theories and concepts directly related to the study of Interpersonal Communication. It explores social behaviour and interaction in a variety of social contexts, and is concerned with both how we as individuals understand ourselves, and how our social environment shapes us. Students are introduced to the fields of social psychology and communication, exploring key aspects of the interactive process and encouraging students to apply this knowledge base to everyday situations.
Year: 1
Status: C
This module introduces the students to the concept of interpersonal communication as skill and strategy. It introduces the idea of different approaches to communication performance and the importance of context in selecting an appropriate or effective approach. It presents and discusses a series of core communication skills used in interpersonal interaction. The emphasis throughout is on the application of theory to practice and on developing skills of behaviour discrimination, self-awareness, critical analysis and skill enhancement.
Year: 1
Status: C
This module provides students with an appreciation of the nature, scope and breadth of the principles of marketing. It represents a key underpinning to subsequent marketing related modules within degree programmes.
Year: 1
Status: C
The module considers:
• How language and communication are used differently by different people
• How language and communication are used differently to and about different people
• How all of this is related to aspects of people's identity like gender and ethnicity
• How all of this is affected, reinforced and constructed by the media
• How all of this is related to power
Year: 1
Status: C
The module introduces students to students to the study public relations. Students will examine theoretical concepts and examples of public relations practice to approach the subject, allowing students to experience and reflect on examples of public relations. With the module grounded in the wider study of the media and communication, it is intended that the student will gain a core understanding of how public relations operates within the wider media industries. Assessment is by two pieces of coursework, a class test (40%) and an essay (60%).
Year: 1
Status: C
The module introduces the knowledge and skills required to navigate understanding of the Communication Industries, and prepare for work within them.
This module prepares students to commence their professional journey and engage with industry peers with confidence and a plan for continued development of skills and proficiencies that are relevant to a job role suitable to their degree.
Year: 2
Status: C
This module has been designed to enable students to develop their skills in designing, executing and writing up quantitative and qualitative research projects. It provides an important foundation for the final year Project.
Year: 2
Status: C
Copywriting is a vital part of being an effective communication professional. The module, by integrating theory and analysis with practical skills development, enables students to develop the skills to write in a range of genres with technical accuracy, creativity and responsibility.
Year: 2
Status: C
The module introduces students to the role of political communication in the political process, and its impact on democracy. Students will examine various aspects of government communication and party-political communication, and address the relationship between politics, the media and the public. The module is structured around theories of democracy, the public sphere, public opinion, spin, celebrity politics and the normative category of deliberative democracy. Emphasis will be placed on the development of critical thinking. Assessment is by a coursework assignment (essay) and a two-hour exam.
Status: O
Year: 2
This module is optional
This module extends the study of interpersonal communication by examining advanced interpersonal skills relevant to specific professional contexts. It offers the opportunity to explore underlying theories and concepts, which in turn provides knowledge and understanding of situationally specific communication processes. Behaviour analysis, critical reflection and skill enhancement are the heart of the module. A special feature is the use of CCTV laboratories in the Communication Skills Centre of the University.
Status: O
Year: 2
This module is optional
The purpose of this module is to examine and understand how communication processes are reflected in our everyday experiences of groups, teams and group life. It is designed to give students an appreciation of the many aspects of task and social groups and how they impact upon our daily lives, in terms of our membership (or not), in them; their influence on our attitudes and behaviour, and their effect on our ability to perform and make decisions.
Status: O
Year: 2
This module is optional
This module allows students in second year to study abroad for the first or second semester. Students take the equivalent number of relevant credits offered by the host institution, during their period of study there. Decisions related to what students study in the host institution are taken in conjunction with the host institution adviser and their studies adviser at Ulster.
Status: O
Year: 2
This module is optional
This module offers a theoretical and practical insight into the dynamic area of online digital communication and explores some of the key questions and issues facing academics and practitioners. Students undertaking the module will acquire the necessary knowledge and skills to support the implementation of digital communication objectives in support of business goals including customer acquisition, sales and revenue growth, loyalty and community building. Students will be able to critically evaluate the characteristics of individual online digital media, and select appropriate tools from the range available to execute digital communication in support of organisational objectives. Students will build on their creative skills to develop content marketing plans in support of objective achievement and acquire the knowledge to manage and track success of digital campaigns using relevant metrics and control measures.
Status: O
Year: 3
This module is optional
This module provides undergraduate students with an opportunity to gain structured and professional work experience, in a work-based learning environment, as part of their planned programme of study. This experience allows students to develop, refine and reflect on their key personal and professional skills. The placement option is a complement to and extension of the work engaged in at the University and provides the opportunity for each student to apply theory to practice, enhance their employability portfolio and improve their career planning skills and knowledge.
Status: O
Year: 3
This module is optional
This module provides an opportunity to undertake an extended period of study outside in the US under the Study USA programme, or through other exchange and study abroad partners. Students will develop an enhanced understanding of the academic discipline and its applied contexts whilst generating educational and cultural networks.
Year: 4
Status: C
This module offers a theoretical and practical insight into traditional, relational, cultural and network communication strategies used by organisations to address current challenges and achieve organisational goals. Such understanding forms the basis for an appreciation of a range of issues including challenges of leadership, organisational uncertainty and conflict, change and crisis management. Students undertaking the module will acquire the necessary knowledge and skills to assess the effectiveness of strategies adopted by organisations and to offer proposals for improved communication, innovation and performance
Year: 4
Status: C
This module provides students with a professional and theoretical grounding in key debates surrounding public relations and its role in contemporary society and an insight into specialised areas of public relations practice. These areas include media relations, crisis communication, sponsorship, digital media, community relations and internal communications. Emphasis will be placed on the development of critical and strategic thinking. Assessment is by 2 pieces of individual coursework - a personal/career development plan, and a PR strategy for a real-world client.
Year: 4
Status: C
The project enables students to apply methods and techniques to exending and applying their knowledge and understanding of Communication and allows them to further develop their conceptual, rational and creative thinking within the field of Communication. It incorporates all aspects of completing a research project, from topic selection through to writing up and builds upon research skills acquired in Years 1 and 2.
Year: 4
Status: C
This module offers a theoretical and practical insight into the rapidly developing field of Public Affairs and Lobbying. It provides an opportunity to explore some of the key questions and issues facing academics and practitioners in the field and to examine how pressure/interest groups can strategically develop and manage their relationships with governmental stakeholders in order to successfully influence public policy.
Status: O
Year: 4
This module is optional
Rethinking Communication considers the theoretical and conceptual trends that have shaped, and are shaping, the study of communication. The module builds upon students' experience of communication concepts and pop-culture by drawing on a range of communication, media and cultural theory. This enables them to engage with historical and contemporary disputes and debates relating to the field, and to critically evaluate methods of and developments in communication. Assessment is by two pieces of coursework.
Status: O
Year: 4
This module is optional
Communication & Social Justice aims to advance knowledge and understanding of self, social identity and the effects of group membership, and the subsequent influence on relationships with, and treatment of, others. It aims to increase and enhance understanding of what social justice means, and in doing so explore Racism, Sexism, Ageism, Ableism & Homophobia in more detail. It will explore the history and contemporary examples of social movements & social change/action as well as awareness raising campaigns, related to these concepts.
Status: O
Year: 4
This module is optional
The module presents students with a range of assessment and evaluation instruments currently in use in the measurement of communication and organisational behaviour. Students will develop their skills in analysing data, summarising their findings and presenting useful recommendations in a form that can assist in the achievement or organisational improvement.
We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.
In this section
BBC*
* Applicants can satisfy the requirement for the C A-Level grade by substituting a combination of alternative qualifications recognised by the University.
RQF Pearson BTEC Level 3 National Extended Diploma / OCR Cambridge Technical Level 3 Extended Diploma
Award profile of DMM
We will also accept smaller BTEC/OCR qualifications (i.e. Diploma or Extended Certificate / Introductory Diploma / Subsidiary Diploma) in combination with A Levels or other acceptable level 3 qualifications.
To find out if the qualification you are applying with is a qualification we accept for entry, please check our Qualification Checker - our Equivalence Entry Checker.
We will also continue to accept QCF versions of these qualifications although grades asked for may differ. Check what grades you will be asked for by comparing the requirements above with the information under QCF in the Applied General and Tech Level Qualifications section of our Entry Requirements - View our Undergraduate Entry Requirements
112 UCAS tariff points to include a minimum of five subjects (four of which must be at higher level) to include English at H6 if studied at Higher level or O4 if studied at Ordinary Level.
Grades BBCCC
Grades CCD
Overall profile is minimum 25 points (including 12 at higher level)
Overall profile of 63% (120 credit Access Course) (NI Access Course)
Overall profile of 15 credits at Distinction and 30 credits at Merit (60 credit Access Course) (GB Access Course)
For full-time study, you must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass at Grade C/4 or above in English Language (or equivalent). Level 2 Certificate in Essential Skills Communication will be accepted as equivalent to GCSE English.
English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.
Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.
Pass HND with overall Merit to include 45 Distinctions in level 5 credits.
Pass HNC with overall Distinction to include 75 Distinctions in level 4 credits.
Successful completion of any Ulster University Foundation Degree with an average of 50% in Level 5 modules. (Entry into Year One only)
You may also meet the course entry requirements with combinations of different qualifications to the same standard as recognised by the University.
Transfer may be possible between full-time and part-time modes of study.
In this section
The Communication Management and Public Relations degree has been designed to help prepare you for a career in a variety of contexts, e.g. integrated communications, public relations, public affairs, management and consultancy. Its broad and varied modules are appropriate for careers in the public, private and voluntary sectors, both local and international.
Successful completion of the optional placement year will give you the additional qualification of the Diploma in Professional Practice. We have a dedicated placement coordinator who is also an Academic member of staff. They will ensure you are kept up to date and informed about all relevant opportunities that are available to potential placement students. We also work closely with our Employability and Careers service to offer additional support in CV writing, developing a digital profile and interview skills. Whilst most students opt to stay in Northern Ireland, in previous years students have gained placement in London, Sydney, Barcelona and Dublin, and in organisations such as L'Oreal, Disney, Gymshark and Warner Bros.
If you undertake a formalised option to study abroad for a year (between 2nd and final year) successful completion will lead to the Diploma in International Area Studies. CMPR students have successfully completed the Study USA programme (SUSA) in the last number of years, in NY State, Pennsylvania and Minnesota.
The School of Communication and Media award prizes at the end of each year at a special ceremony. Many of these are awarded to CMPR students and are sponsored by a number of key industry employers in Northern Ireland.
It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees.
Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses.
There are additional fees for graduation ceremonies, examination resits and library fines.
Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.
See the tuition fees on our student guide for most up to date costs.
We know that choosing to study at university is a big decision, and you may not always be able to find the information you need online.
Please contact Ulster University with any queries or questions you might have about:
For any queries regarding getting help with your application, please select Admissions in the drop down below.
For queries related to course content, including modules and placements, please select Course specific information.
We look forward to hearing from you.
Praise for the Course Director and Course Team:
"I just wanted to thank you immensely for all of your continued help and support. Without it, I genuinely wouldn't have even made it to the end of first year, and now I can't believe I've finished, 4 years later.... a lot of my work is a credit to your teaching and guidance"
"...I’ve had a great experience on the course and at Ulster in general! ...I’ll definitely be recommending CMPR to prospective students in the future!"
"I just want to thank you as well for everything you done over the last three years for our class. I really enjoyed the learning experience"
"...you have been an asset to us as students over the last few years ...supporting students through their time at university. It has been a pleasure to be taught by you over the course of this degree"
"...thank you for everything over the past 4 years, none of us could have done it without the support of you and all our other lecturers"
Ulster continues to develop and support sustainability initiatives with our staff, students, and external partners across various aspects of teaching, research, professional services operations, and governance.
At Ulster every person, course, research project, and professional service area on every campus either does or can contribute in some way towards the global sustainability and climate change agenda.
We are guided by both our University Strategy People, Place and Partnerships: Delivering Sustainable Futures for All and the UN Sustainable Development Goals.
Our work in this area is already being recognised globally. Most recently by the 2024 Times Higher Education Impact rating where we were recognised as Joint 5th Globally for Outreach Activities and Joint Top 20 Globally for Sustainable Development Goal 17: Partnership for the Goals.
Visit our Sustainability at Ulster destination to learn more about how the University strategy and the activities of Ulster University support each of the Sustainable Development Goals.
