Study with Ulster
Award:
Contributes to the Postgraduate Certificate of Professional Development.
Faculty:
Ulster University Business School
School:
Department of Hospitality and Tourism Management
Campus:
Belfast campus
Credit points:
20
Start date:
12 March 2025
For full instructions on how to apply for short courses, please contact the Centre for Flexible and Continuing Education - FlexEd@ulster.ac.uk
This course focuses on the importance of innovation and entrepreneurship in the wider context of business sustainability and the triple bottom line.
This course examines a range of theoretical and practical issues surrounding business sustainability and innovation. The use of case studies to apply business models develops an understanding of key business concepts including entrepreneurship, innovation, creativity, value creation and value capture.
The development of business model use by student teams will immerse participants in key methods of innovation and value propositions, which are relevant for contemporary managers as well as aspiring entrepreneurs.
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Please contact Ulster University with any queries or questions you might have about:
For any queries regarding getting help with your application, please select Admissions in the drop down below.
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In this section
The course has been designed to equip participants with the skills to examine sector relevant KPIs in the context of key resources, cost structure and revenue streams.
All sustainable organisations must be able to adapt and to react to environmental change. This is the case for the private and public sector as well as the third sector. Central to success successful business management is the capacity to interpret key performance indicators (KPIs) and financial data. Business modelling frameworks are important tools for organisations because they create a structure for intentionally articulating, designing or creating a business model.
The Business Model Canvas (BMC) has become an important tool for both sustainable business start-ups and also established organisations seeking to strengthen their business models in an operating environment characterised disruption.
The short course introduces learners to the importance of innovation and entrepreneurship in the wider context of business sustainability and the triple bottom line. It will provide students with the ability to analyse the factors, internal and external, that influence the strategic management of organisations and deliver competitive advantage.
The course aims to develop an understanding of the importance of value creation to organisations. Learners will develop an understanding of each element of the BMC and will be able to apply the model to tourism and events organisations.
Theme 1 (Day 1) Setting the scene - Strategic Management, Innovation and Entrepreneurship
Theme 2 (Day 2) The Triple Bottom Line Framework
Theme 3 (Day 3) Business Sustainability and Management Accounting
Report (Coursework) [75%]
Coursework 1: (75%) Management report based on a case study
The assessment comprises of a management report based on a case study in which learners will analyse the financial performance and health of a business.
The report will typically include the following elements:
• Executive Summary
• Introduction to the company and rationale for the analysis
• Findings and analysis
• Conclusions and Recommendations
The word count should not exceed 3,000 words.
Presentation (Practical) [25%]
Coursework 2: Business Model Canvas (25%)
Group Presentation (30% of the presentation mark is based on individual contribution)
This will comprise of a twenty-minute group presentation (maximum of four students per group) focusing on the application of Osterwalder's Business Model canvas to a business.
Each member of the group is expected to contribute fully to the development and delivery of the presentation.
The student team will pitch a new business model of their choice to the company CEO. The pitch will outline the reasons that support their choice of innovative business model. This business model will articulate the value proposition (value creation) and the strategy to exploit (value capture). Students will utilise Osterwalder's Business Model canvas to guide the development of their business model.
This course requires on-campus attendance, at our Belfast campus, during Semester 2, in 2025.
The course runs on the dates below -
Wednesday 12, Thursday 13 and Friday 14 March 2025, from 09:15am - 5:00pm, plus
Learning Sets on Wednesday 19 and 26 March and Wednesday 05 April.
* Please note, dates and timetabling are to be confirmed and may be subject to change.
Any undergraduate degree.
Applicants whose first language is not English must meet the minimum English entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).
Most of our courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5. Trinity ISE: Pass at level III also meets this requirement.
Additional information on English language requirements for admission at Ulster University, is available at - www.ulster.ac.uk/global/apply/english-language-requirements
The content for each course is summarised on the relevant course page, along with an overview of the modules that make up the course.
Each course is approved by the University and meets the expectations of:
As part of your course induction, you will be provided with details of the organisation and management of the course, including attendance and assessment requirements - usually in the form of a timetable. For full-time courses, the precise timetable for each semester is not confirmed until close to the start date and may be subject to some change in the early weeks as all courses settle into their planned patterns. For part-time courses which require attendance on particular days and times, an expectation of the days and periods of attendance will be included in the letter of offer. A course handbook is also made available.
Courses comprise modules for which the notional effort involved is indicated by its credit rating. Each credit point represents 10 hours of student effort. Undergraduate courses typically contain 10, 20, or 40 credit modules (more usually 20) and postgraduate courses typically 15 or 30 credit modules.
The normal study load expectation for an undergraduate full-time course of study in the standard academic year is 120 credit points. This amounts to around 36-42 hours of expected teaching and learning per week, inclusive of attendance requirements for lectures, seminars, tutorials, practical work, fieldwork or other scheduled classes, private study, and assessment. Teaching and learning activities will be in-person and/or online depending on the nature of the course. Part-time study load is the same as full-time pro-rata, with each credit point representing 10 hours of student effort.
Postgraduate Master’s courses typically comprise 180 credits, taken in three semesters when studied full-time. A Postgraduate Certificate (PGCert) comprises 60 credits and can usually be completed on a part-time basis in one year. A 120-credit Postgraduate Diploma (PGDip) can usually be completed on a part-time basis in two years.
Class contact times vary by course and type of module. Typically, for a module predominantly delivered through lectures you can expect at least 3 contact hours per week (lectures/seminars/tutorials). Laboratory classes often require a greater intensity of attendance in blocks. Some modules may combine lecture and laboratory. The precise model will depend on the course you apply for and may be subject to change from year to year for quality or enhancement reasons. Prospective students will be consulted about any significant changes.
Assessment methods vary and are defined explicitly in each module. Assessment can be a combination of examination and coursework but may also be only one of these methods. Assessment is designed to assess your achievement of the module’s stated learning outcomes. You can expect to receive timely feedback on all coursework assessments. This feedback may be issued individually and/or issued to the group and you will be encouraged to act on this feedback for your own development.
Coursework can take many forms, for example: essay, report, seminar paper, test, presentation, dissertation, design, artefacts, portfolio, journal, group work. The precise form and combination of assessment will depend on the course you apply for and the module. Details will be made available in advance through induction, the course handbook, the module specification, the assessment timetable and the assessment brief. The details are subject to change from year to year for quality or enhancement reasons. You will be consulted about any significant changes.
Normally, a module will have 4 learning outcomes, and no more than 2 items of assessment. An item of assessment can comprise more than one task. The notional workload and the equivalence across types of assessment is standardised. The module pass mark for undergraduate courses is 40%. The module pass mark for postgraduate courses is 50%.
The class of Honours awarded in Bachelor’s degrees is usually determined by calculation of an aggregate mark based on performance across the modules at Levels 5 and 6, (which correspond to the second and third year of full-time attendance).
Level 6 modules contribute 70% of the aggregate mark and Level 5 contributes 30% to the calculation of the class of the award. Classification of integrated Master’s degrees with Honours include a Level 7 component. The calculation in this case is: 50% Level 7, 30% Level 6, 20% Level 5. At least half the Level 5 modules must be studied at the University for Level 5 to be included in the calculation of the class.
All other qualifications have an overall grade determined by results in modules from the final level of study.
In Masters degrees of more than 200 credit points the final 120 points usually determine the overall grading.
Figures from the academic year 2022-2023.
The University employs over 1,000 suitably qualified and experienced academic staff - 60% have PhDs in their subject field and many have professional body recognition.
Courses are taught by staff who are Professors (19%), Readers, Senior Lecturers (22%) or Lecturers (57%).
We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic and learning support staff (85%) are recognised as fellows of the Higher Education Academy (HEA) by Advance HE - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.
The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.
Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.
Figures from the academic year 2022-2023.
High quality apartment living in Belfast city centre adjacent to the university campus.
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At Student Wellbeing we provide many services to help students through their time at Ulster University.
Find out more - information about student wellbeing (Opens in a new window)
Northern Ireland, Republic of Ireland and EU Settlements Status Fees: £777.80
England, Scotland, Wales and the Islands Fees: £777.80
International Fees: £Not Applicable
Payment of Fees and Deposits
Information about how to pay for a course including different payment options is available at - www.ulster.ac.uk/finance/student/tuition-fees-payments
Fees and Funding
Information and advice about course fees and a guide to budgeting for your living costs, as well as sources for financial assistance including hardship funding, scholarships, prizes and awards, is available at - www.ulster.ac.uk/student/fees
Fees illustrated are based on academic year 24/25 entry and are subject to an annual increase.
If your study continues into future academic years your fees are subject to an annual increase. Please take this into consideration when you estimate your total fees for a degree.
Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.
Visit our Fees pages for full details of fees.
Correct at the time of publishing. Terms and conditions apply.
It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees.
Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses.
There are additional fees for graduation ceremonies, examination resits and library fines.
Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.
See the tuition fees on our student guide for most up to date costs.
For further information please contact us via -
Email: FlexEd@ulster.ac.uk
Telephone: +44 (0) 28 9536 7199
* Please ensure to include your name, email, contact number and the name of the course you are interested in, with your query.
Ulster continues to develop and support sustainability initiatives with our staff, students, and external partners across various aspects of teaching, research, professional services operations, and governance.
At Ulster every person, course, research project, and professional service area on every campus either does or can contribute in some way towards the global sustainability and climate change agenda.
We are guided by both our University Strategy People, Place and Partnerships: Delivering Sustainable Futures for All and the UN Sustainable Development Goals.
Our work in this area is already being recognised globally. Most recently by the 2024 Times Higher Education Impact rating where we were recognised as Joint 5th Globally for Outreach Activities and Joint Top 20 Globally for Sustainable Development Goal 17: Partnership for the Goals.
Visit our Sustainability at Ulster destination to learn more about how the University strategy and the activities of Ulster University support each of the Sustainable Development Goals.
Ulster University Business School (UUBS) aims to be a thought-leader for sustainable business futures.
Our mission is to embolden staff, students and all our stakeholders to become sustainable business futures leaders. We aim to support and showcase sustainability research and education across Ulster University Business School.
We do so by embedding the sustainable futures agenda into five remits: sustainability performance, research and knowledge exchange, learning and teaching, student experience and communications and engagement. We are a member of PRME – the Principles for Responsible Management Education concordat.
Contact: uubssustainability@ulster.ac.uk
We support and develop ‘Education for Sustainable Development’ within the Faculty’s Learning & teaching portfolio. We do so by providing bespoke staff training on ESD and curating an ESD Resources Hub.
All UUBS undergraduate and post-graduate course are mapped against the 17 UN Sustainable Development Goals (SDG), and students are actively involved in learning for sustainable development.
We seek to enhance the student experience by encouraging our students to become actively involved in sustainability initiatives, such as Carbon Literacy Training, the Big Spring Clean and collaborating with the Northern Ireland Resource Network.
We develop, support and disseminate sustainability-themed research within the Faculty and beyond. Our annual sustainability research networking event creates new research strands within the Faculty’s research portfolio.
We actively support out PhD community to embed sustainability in their research and provide training on methods and critical thinking on sustainability.
We partner with other institutions, such as Queen’s University Belfast and Atlantic Technological University to broaden our sustainability research and create interdisciplinary research links.
UUBS has a dedicated Sustainability Committee, tasked with developing dedicated internal and external communications and engagement activities promoting the sustainability work of the Faculty.
We host an annual Sustainability Business Breakfast, attend and speak at notable sustainability events, such as the SustainExchange Summit, the Belfast Re[Act] Festival and the NI Science Festival.
Our sustainability work is monitored on our bespoke UUBS SDG Dashboard on our dedicated UUBS sustainability webpages. Our sustainability performance team oversees the Faculty’s Academy Restaurant’s Green Academy programme and associated eco-certifications Green Key and Green Tourism Gold Award.
