Brand Guidance

Our intention is to create communications that are instantly recognisable as Ulster University which can be achieved by using our colour palette, design style and the right type of language for your target audience.

Brand Guidelines

All internal and external marketing material needs to reflect the university’s brand identity. This includes logos, colour choice and font.

When writing copy, getting the right tone of voice for your audience increases engagement.

Our useful guidelines are here to help you with the look and content of all your communications.

Brand Guidelines
- Brand Guidelines
  
  As a multi campus University, we are transformative, unlocking the potential of people, place and partnership to build sustainable futures for all.
- Signage Protocol Guidelines
  
  A robust wayfinding strategy helps us meet some of the objectives of the University's strategy.

If you are a staff member you can login to view the full brand guidelines.

UU Logos

Always check the brand guidelines before you use a logo.

If you’re working with external agencies and stakeholders who require the UU logo, please get in touch with the team hellomarketing@ulster.ac.uk

Logos